The double arches were introduced to the design to reflect the architecture of the McDonald’s restaurant. Though the design looked much more streamlined, it still did not represent the letter M. In 1961, however, when Ray Kroc bought the company, Speedee was let go from the official logo and the golden arches made their first appearance on the design. Speedee remained a jaunting part of the McDonald’s logo for several years. And holding a self-introductory sign just so there’s no confusion about his identity. Instead, there was Speede, the chef mascot who, for some reason, was winking –and posing. In 1955, however, when the first McDonald’s logo was launched, there were no golden arches to be seen. These arches would later become the foundation of McDonald’s logo and its global brand identity. Following the McDonald’s brothers’ suggestion, he used the golden arches as the architectural symbol of the new Speed-Service restaurant logo. To reflect these major changes, they decided to modify the architecture of the restaurant, too, and Stanley Clark Meston was given the task. To fulfill their promise of speed, they removed the entire barbecue section from the menu because it takes longer to cook. The idea behind was the same: delicious food delivered with speed. What was a simple drive-in turned into a Speedee Service Restaurant, the original version of ‘Fast Food’. Under their supervision, the restaurant’s business model went through an overhaul. A few years later, his two sons took over the operations, relocated it, and renamed it: ‘McDonald’s’.īut the restaurant name wasn’t the only thing they changed. The restaurant was the brainchild of Patrick McDonald and it started as a drive-in place. It contained a whole lot of different fonts, too many words, and even a mascot: Speedee. The original design of the logo was far from this clever simplicity. So how did this fabulous logo come to be? Well, perfection came with practice. The double arches that make the letter M, the dazzling yellow color, and the sheer simplicity of the design makes it an unforgettable emblem. It is possibly one of the most-recognized shapes on the face of the Earth. Whether you love its food or hate it, there’s no denying the beauty and brilliance of McDonald’s logo. McDonald’s: The Tale Of Speedee And The Golden Arches And we will also touch upon how precarious the balance is when considering a logo modification. We will talk about the fundamental role logo design plays in branding. You will learn, among other things, how some of the best, most iconic designs started as something entirely different. We have chosen these brands based on their global footprint (number of locations worldwide), and we hope you’ll like what interesting details we’ll uncover here. Today, we take you along an excursion of logo design origin stories of 8 of the most iconic fast-food brands of our times. How a brand or a designer arrives at a concept, and why they choose one version of design over another, are captivating accounts. For us, these stories become even more fascinating in the backdrop of design. They pack enough mystique, charm, and secrets in them to make the perfect ice-breakers. Origin stories are always interesting tales to tell.
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